Consulting Services

The experts at Byte Size Media can offer a number of services on a consultancy basis. These services include:

Marketing Strategy and Branding
Content Organization and Navigational Architecture
Web Site Traffic Analysis and Recommendations
Online Promotion Strategy
Technical Feasibility Studies and Recommendations
Communication Liaison Between Technical and Business Teams

Marketing Strategy and Branding
A strategic marketing strategy is something that many small businesses don't consider until they've been operational for several years, if they consider it at all. Yet any money spent on marketing that isn't part of a cohesive strategy is often wasted, because it doesn't take advantage of the power of leverage. When all touchpoints with your customers carry the same message and corporate image, you are actually reinforcing and leveraging any previous contact the client has had with your organization.

For many small to mid-sized businesses, one of their largest and most visible investment in marketing is their Web site. Byte Size Media recognizes that designing or redesigning a Web site is the perfect opportunity to also start planning an overall strategic marketing plan for your business. A marketing plan starts with your Web site, and then over time is applied to all aspects of your corporate identity.

If you plan to invest in launching a Web site, or updating an existing site, don't overlook this tremendous opportunity to build a foundation upon which to leverage all future investments in your marketing and corporate communications.

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Content Organization and Navigational Architecture
Deciding it's time to have a Web site, or updating a pre-existing one is the easy part. Choosing how it should look can be fun. But figuring out what information to put on the site, deciding what format will be most effective, and determining how people will find it can be a task that feels akin to climbing Mt. Everest.

Byte Size Media has been assisting our Clients with this formidable challenge for many years. We've learned from experience the best practices as well as the pitfalls of content organization and navigational architecture.

If you're facing the rocky terrain of deciding what to put on your site and how everything links together, consider letting us be your digital sherpas.

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Web Site Traffic Analysis and Recommendations
You've seen Web sites boasting about the number of hits they get on their site each month. Yet in isolation, that number means absolutely nothing.

Did you know that every Web site keeps a log of how many people visit the site, what site they came from to reach the site, what pages they visit, how long they stay, what page they are on when they decide to leave - even what words people used on search engines Google and Yahoo to find the site?

Any successful performer will tell you that it's not the hits, it's the sustainable performance and keeping the audience satisfied that makes the career.

Let us show you how to make the most of yours.

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Online Promotion Strategy
If you have a Web site, you've also received the emails that guarantee to put you in the top 10 listings on search engines like Google and Yahoo. Don't believe the hype.

Search engine visibility is one of the most effective methods of getting people to your site, but anyone who says they can guarantee a top position is lying. They may even be using techniques which can actually result in having your site BANNED from the search engines.

Although you can't be guaranteed a top ten position, there are a number of ways that we can ensure your site will receive the optimum position possible. That, in combination with a number of other online promotional strategies, can drastically increase the number of people visiting your site. Let us show you how.

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Technical Feasibility Studies and Recommendations
Sometimes you'll think to yourself, if only my site could do 'blank.' Byte Size Media can not only fill in that blank, but also recommend and implement the functionality to make it happen just the way you envision it.

We've set up automated subscription software that allows users to subscribe, pay, have access to restricted member-only content, and receive email notification when it's time to renew. Previously, all of that had to be done manually, and now all that time is freed up to be spent on more profitable ventures.

We've implemented content management systems so that our Customers don't have to contact us every time they need a change on their site. We never underestimate the fact that our Clients place high importance on feeling in control of their own site.

We've researched, tested, and recommended technical solutions for a company that wanted their customers to be able to upload a PDF file, have it automatically converted into an HTML document, and displayed on the Web site for a specified amount of time, then be automatically removed when that time expires.

The reason that Byte Size Media is capable of successfully providing these services is because whenever we are asked, "Is it possible to..." we always start with the answer "Yes." Then we put our creative and technical minds together, research what's available, how certain components might be combined to provide functionality that hadn't previously been considered, and come back with a solution.

Sometimes the final answer is "Yes, it can be done, but it will cost too much, or it will take too long." Usually if that's our response, we also provide a less expensive or faster way to achieve what our Customer wants to do.

If the decision is made to proceed, we can provide the technical implementation, or simply hand over our recommendations and let the Customer implement it however they see fit.

It is remarkable what can be achieved simply by starting with the answer "yes".

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Communication Liaison Between Technical and Business Teams
Without meaning to sound pejorative, it has been our experience that brilliant technical minds are not always quite so talented at being able to communicate. That's where we come in.

We are completely fluent in the languages of technology and common English. We are also well grounded in the fundamentals of both programming and business.

The advantage is that we can sit down with you, and help you define a business or marketing objective that you would like to achieve. Then we can sit down with a programmer, and tell them what kind of functionality and implementation we require from them to realize your goals.

We can also talk to a programmer and developer, and then tell you in simple understandable language what they are trying to communicate. Unfortunately for some developers, we can also tell you when a developer is stringing you along.

In order to feel in control, you need to understand what's going on. If you find yourself in need of a universal translator, you can consult our glossary or consult us. We're here to help.